Industry News: Swedish Therapy Platforms Gain Ground in UK - Could US/AUS Markets Be Next?

As Swedish therapy platforms introduce new commission models and therapist-driven pricing, major platforms may need to evolve or lose ground. What might this mean for your practice?

In recent years, platforms like BetterHelp, Alma, HelloSelf and more have transformed how people access therapy, creating convenient digital pathways to mental health support. Thy have built massive user bases, brand recognition, and technological infrastructure that have helped millions connect with therapists. But they’ve also impacted therapist fees and commission.

Now, a new wave of mental health platforms from Sweden is entering the market. While some elements of their approach may represent improvements for both therapists and clients, other aspects remain unproven at scale.

Want to discover how these Swedish platforms are revolutionising therapist compensation (for the better and worse) with their new therapy platforms and commission models? Continue reading to get an exclusive breakdown of the new services, their matching algorithms, how they are different to directories and agencies, and what it could mean for your CBT practice. Plus, learn which approach might give you the best financial return in the long term. Upgrade now for the price of a coffee to access the full analysis!

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