SEO for Therapists: Your Ultimate Guide

Welcome to your introductory, but comprehensive, SEO implementation guide for CBT therapists!

This guide accompanies the "SEO For Therapists" workshop presented by Sophia Spencer for Between Sessions on 17.04.25. To watch it click here.

As highlighted in the workshop, SEO doesn't have to be a minefield, and you certainly don't need to spend thousands on professional help. This guide will walk you through practical, actionable steps to improve your website's visibility on Google and attract more clients today.

Understanding SEO: The Basics

SEO (Search Engine Optimization) is like PHQ or GAD assessments you use with clients - it gives your website a score that indicates its health, except this time, we want to score highly!

Why SEO matters for therapists:

• E.G. there are 40,000+ monthly searches for "therapist near me"

• The majority of self-made websites on Wix, Squarespace, etc. remain hidden in these searches

• As noted in the presentation, 95% of referrals can come directly through SEO

The Components of Good SEO

• Backlinks

• Content

• Website Optimisation

• Keywords

• Mobile Optimisation

• Consistent Content Publication

• Other factors

Let's break these down into actionable steps:

1. Building Backlinks

What are backlinks? Backlinks are links from one website to another. They signal to search engines that your website is a valuable and authoritative source.

Implementation steps: