The Power of Niching: Standing Out in a Crowded Therapy Market

As CBT therapists, we often hesitate to specialise beyond our core training. The idea of narrowing our focus to a specific client group can feel restrictive—even risky. Let's explore why it's not.

Consider this scenario: A potential client is looking at ten different CBT therapist websites, none with any specialisation. How do they choose? Without differentiation, their decision often defaults to price alone.

How do they distinguish which therapist is for them?

This is precisely why niching is crucial for your practice's success. But how do you do it?