Setting Your Therapy Fee: A Practical Guide for CBT Therapists

If you're starting private practice, determining your fee can feel overwhelming. Here's a practical approach to setting a rate that works for both you and your clients.

Setting Your Therapy Fee: Why It Really Matters

Picture two therapists: one charges £60 per session and needs 25 clients weekly to meet their income goals. The other charges £150 and requires just 10 clients. The second therapist isn't working less - they're investing more time in each client through preparation, reflection, and professional development. They have energy for complex cases, capacity for proper notes, and time for their own wellbeing. This isn't just about money - it's about sustainable, quality therapeutic care.

However, there's a trade-off.

The higher your fee, the more you'll need to invest in marketing and positioning. Clients paying premium rates expect premium service - not just in the therapy room, but in every interaction. You'll need a professional website, clear communication systems, and either lots of experience justifying the price or a clear specialism. You're not just selling therapy sessions; you're creating an experience that justifies the investment. This requires time, effort, and often financial investment in your professional presence.

Setting Your Therapy Fee: Where To Start